
Hello
Thanks for stopping by! I am currently an Assistant Professor of Marketing at EM Normandie Business School. I received my PhD in Marketing (Consumer Behavior) from the Fisher College of Business at The Ohio State University in 2025.
About Me.
I'm Stephanie Flout (she/her/hers), an Assistant Professor of Marketing at EM Normandie Business School (École de Management de Normandie). I received my Ph.D. in marketing from The Ohio State University in 2025. My research focuses on the area of consumer behavior. I am particularly interested in examining the ways in which consumers perceive the aesthetic and lifestyle choices made by others and the downstream consequences of these perceptions. In my doctoral dissertation, I explored the consumption inferences consumers make based on the aesthetic choices of others, specifically consumer minimalists. You can access my dissertation by clicking here. Additionally, I am interested in how consumers perceive, interact with, and utilize artificial intelligence. Specifically, the ways in which consumers use AI during decision-making and the perceptions consumers have about individuals who use AI.
My research on consumer minimalism has been presented at the Association for Consumer Research annual conference, the Society for Consumer Psychology annual conference, and the Mittelstaedt & Gentry Doctoral Symposium. Please reach out as I would love to chat about potential collaborations, research, or other questions you may have.
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On a personal level, I grew up in Doha, Qatar (of 2022 Word Cup fame). I am also a lifelong musician. I began classical training on the violin at the age of five and have been in love with making music ever since. I enjoy both collecting and learning new instruments as well as sharing my passion for music with others. If you meet me at a conference, you might end up with an instrument in your hands! Other extracurricular passions include cuddling and training my cats, Medieval history - specifically exploring the roles and perceptions of women in Medieval society (we're not as different as one might think from those who came before us), oil painting, hiking and exploring nature, travel, film photography and playing the occasional video game.
Employment.
EM Normandie Business School | École de Management de Normandie
Assistant Professor of Marketing, 2025 - present
Education.
PhD in Marketing | Concentration: Consumer Behavior, 2025
The Ohio State University, Fisher College of Business
Master of Business Administration (MBA) | Certificate of Marketing, 2020
University of Cincinnati, Carl H. Lindner College of Business
Master of Arts in Arts Administration, 2020
University of Cincinnati, College-Conservatory of Music
Bachelor of Arts in Political Science | Minor: French, 2018
University of Kentucky, College of Arts & Sciences
Bachelor of Arts in International Economics | Minor: Music Theory & History, 2018
University of Kentucky, College of Arts & Sciences
Research Interests.
01.
Aesthetics
02.
Consumer Inference
03.
Artificial Intelligence (AI)
04.
Person Perception
Research.
ORCID: 0000-0002-0686-6089
Preparing for Submission
Flout, Stephanie L., Xiaoyan Deng, Yunhui Huang, and Qiang Zhang, "Minimally Indulgent: How Consumer Minimalism Signals High Self-Control”
In Progress
Flout, Stephanie L. and Donald R. Gaffney, "TikTok Paradox”
In Progress
Flout, Stephanie L., Xiaoyan Deng, and Yunhui Huang, "Minimalism and Experiential Consumption”
In Progress
Flout, Stephanie L. and Xiaoyan Deng, "App Usage Frequency as Influenced by App Icon vs. Brand Logo
Design”
In Progress
Flout, Stephanie L. and Donald R. Gaffney "When Anthropomorphism Fails: The Dehumanization of AI Agents”
In Progress
Sittenauer, Emma, Donald R. Gaffney, Liang Shen, Stephanie L. Flout, Frank R. Kardes, "Novel Moderators of the Reception and Detection of Pseudo-Profound Bullshit"
Presentations.
(*Denotes Presenter)
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Flout, Stephanie*, Xiaoyan Deng, and Yunhui Huang (2024) “Minimally Indulgent: How Consumer Minimalism Signals High Self-Control”, Mittelstaedt & Gentry Doctoral Symposium, Lincoln, Nebraska
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Flout, Stephanie, Xiaoyan Deng, and Yunhui Huang* (2023) “Minimally Indulgent: How Consumer Minimalism Signals High Self-Control”, Society for Consumer Psychology, San Juan, Puerto Rico.
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Flout, Stephanie*, Xiaoyan Deng, and Yunhui Huang (2022) “Minimally Indulgent: How Consumer Minimalism Signals High Self-Control”, Association for Consumer Research, Denver, Colorado (poster).
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Neybert, Emma*, Donald R Gaffney, Liang Shen, Stephanie Flout, Maxwell Richards, Frank Kardes, Sarah Elizabeth Perry, Zoey Phelps (2020), “Novel Moderators of the Reception and Detection of Pseudo-Profound Bullshit”, The Society for Judgment and Decision Making, Virtual.